Social Media Marketing Expert
Social Media Marketing & Management
January 1, 2021
Social Media Marketing Expert
Social Media Marketing Strategy
January 1, 2021

What is Content Marketing?

“Content marketing definition is a strategic marketing approach focused on creating and distributing valuable & relevant content and eventually driving client activity”

How to Create Good Content?

Before Creating content for any media like image, or video or blog post try to ask questions  such as,

  • Who will be reading your content? – Understand Audience
  • What you are going to provide to your audience like Info, Knowledge or Fun, etc.
  • What content formats will you focus on like video, image, or blog post?
  • What makes you unique?
  • In which channels will you publish your content?
  • How will you manage content creation and publication?

Once you answer the above questions you will have better picture of your content marketing strategy and you

  • can able Define your goal
  • can able to Conduct marketing research
  • can able to content creation time, cost & audit present content
  • Format the content how actually it can be presented
  • Best way to Publish and manage your content

How To Identify Best Content?

  • Its Simple & Easy to understand

  • Engaging the targeted audience

  • Provide value

  • Helping to brand creation & Awareness

  • Balance of Audio, Video & Text or infographics etc.,

  • Easy to share

How It Helps Business or Individual to Build the Brand? 

Example

Ultratech Cement is an well reputed brand and its Youtube channel is great example of really good content marketing strategy. Company not only building the better brand but most importantly helping customer by sharing best construction practices & sharing industry knowledge.

Benefits of Content Marketing for Business or Professional

  • Sharing Knowledge or Best business practices to customers

  • Build strong brand image

  • Brand Promotion

  • Generate leads & Sales